Even though BP, the oil company currently caught in the messy oil spill in the Gulf of Mexico, has a lot to deal with right now, they should feel honored someone has taken it upon himself to parody the company.
It all started when the oil spill first occurred. Someone launched @bpglobalpr on Twitter, complete with an oil-soaked logo. According to Flack Me: The PR Professionals Blog on talentzoo.com, “BP is keeping its cool over an imposter Twitter feed . . . BP hasn’t asked Twitter to take the site down, and Twitter apparently won’t do that unless it’s asked.”
I find it wonderful. I’m not overly concerned with the spill. I live far from the coast, and though I realize the spill could have affects that could touch me, I try not to lose too much sleep over it. Things happen.
To me, this faux BP Twitter account is great. I love a good satire, and I just wanted to share it with everyone. Also, I agree with the Flack Me piece when it said, “The situation is instructive for companies monitoring the advance of social media, what might occur with their own names in a Twitter context, and what they should do to preserve their corporate identities intact — in good times and bad.”
Companies truly do need to take note of this. Personally, I believe BP is handling this the correct way. Causing a stink about a Twitter account would just make them look even worse. Letting it run its course will be the best in the long run.
Besides, if imitation is the sincerest form of flattery, BP should be tickled pink with this. It has to be nice to be flattered in a time when everyone wants to burn them at the oil-soaked stake.