LJWorld giving unemployed readers a $1 subscription

This is a L-J World front page from a past edition. (via Poynter.org)

This is kind of neat.

On Thursday, The Lawrence Journal-World announced a special, 13-week subscription rate for those who are unemployed and have the proper paperwork, which means a current, Kansas unemployment statement.

According to an Associated Press report, LJW Circulation Director Chris Bell said the paper “wants unemployed residents to stay connected to the news, and to be aware of job openings and advertising specials.”

People can sign up through Feb. 19.

This is noble, but LJW has a fantastic online operation where most of this stuff can be found. So maybe they are just wanting to get more papers into consumers’ hands in order to validate why advertisers should run in their paper.

Is that possible? Or am I being to cynical for thinking there might be ulterior motives behind this? Maybe. Maybe not.

Either way, I think it is a pretty cool thing to do in a time when everyone is struggling.

Please follow and like us:
Pin Share
About toddvogts 840 Articles
Todd R. Vogts, Ph.D., is an assistant professor of media at Sterling College in Kansas. Previously, he taught yearbook, newspaper, newsmagazine, and online journalism in various Kansas high schools, and he ran a weekly newspaper in rural Kansas. He continues to freelance as a professional journalist from time to time. Also, Vogts is a member of the Society of Professional Journalists (SPJ), the Journalism Education Association (JEA), and the Association for Education in Journalism and Mass Communication (AEJMC), among others. He earned his Master Journalism Educator (MJE) certification from JEA in 2022. When he’s not teaching or writing, he runs his mobile disk jockey service and takes part in other entrepreneurial ventures. He can be reached at twitter.com/toddvogts or via his website at www.toddvogts.com.