My alma mater Wichita State University is doing its best to keep up with the times, and part of that entails updating the image of the university via the branding and logos the educational facility utilizes.
Today WSU announced and revealed a new logo, which looks pretty cool to me.
It is the standard “WSU” with a single stock of wheat coming out of the “W” and folding over the top of the “SU” in a very sleek design.
The font used is almost a san-serif, which adds to the new, state-of-the-art look I’m sure was being attempted to achieve.
No longer does it look old and stuffy as the old logo did, which I wasn’t a huge fan of even though it was suppose to look older and wiser because it is a place of higher education.
Granted having a football team that has been undefeated since 1986 helps in recruiting, but I think logo will do wonders as well.
I would be proud to have that logo on my apparel or jersey, which will be the case starting Sept. 14.
Slowly over time, the new logo will replace all older branding.
I’m glad the new logo looks good, especially considering WSU said in a press release that it cost $15,000 of the entire visual identity system cost of $50,000. “The money came from budgeted funds in fiscal year 2009,” according to the press release.
If you want to see the logo before it begins to appear on T-shirts and coffee mugs, go to www.wichita.edu/logo2009.
I think you’ll be impressed.